OUR THINKING

logo-our-thinking

THE IDEA

For The Zucconi Idea Agency, Inc., it’s no accident that “idea” is our middle name. We believe, passionately, in a simple truth: great creative wins. Our successes have shown us, over and over, that creative audacity – coupled with skilled execution – will make itself heard. In a chaos of voices, the great idea will still get through. We deliver and build that great idea. We have a proven ability to help iconic brands preserve and extend their relevance. To leverage cultural currency into sustainable growth.

PROMOTIZING®

One thing we don’t believe in: an artificial division between the worlds of advertising and consumer promotion. Instead of focusing on boundaries – where one stops and the other starts – we focus on integration. With a suite of creative services we call Promotizing®. It’s not a buzzword. It’s a simple approach that draws on all the disciplines, from product innovation to packaging to interactive to PR, to multiply the power and reach of client messaging.

LEGACY

The core Z.I.A. team – the people who stir, mold and birth new ideas – has been together for a long time. That team includes multi-talented, cross-disciplinary experts in Concept, Copy, Design, Art Production and Account Direction. We have confidence-inspiring credentials: decades of success developing benchmark packaging, merchandising vehicles and promotions. A record of proven success helping major clients launch new products – supporting them at every phase, from product development, to package design, to consumer testing. And we have the awards, design patents and industry recognition to prove it.

METROPOLITAN

We’re located in the heart of the east coast, in New Jersey, just outside Philadelphia. That puts the next great idea within easy reach of our national and international clients.