OUR TEAM

Our team members have served as the stewards of many iconic brands for many years. And we take that privilege very seriously. Together, we have more than a century of experience across a richly diverse range of disciplines.

We share a common vision … and a common commitment to creativity and client service. We believe, passionately, in the power and purity of the great idea.

JOE  ZUCCONI   CEO, Account Director

It all begins with vision. The vision to see and understand your clients’ needs and objectives…sometimes before they do. A vision of an agency built on creative integrity and a passion for the truly great idea.

It’s Joe’s vision. A vision shared by The Z.I.A. team. And a vision that inspires us every day.

Joe is our CEO and Account Director. More than that: he’s the guiding spirit of The Z.I.A. And he’s well equipped for all of those roles, with more than 25 years of experience in marketing, sales and promotions.

Joe’s professional philosophy unites unsurpassed creativity, unfailing dedication to service and comprehensive knowledge of the sales and marketing disciplines. That combination has proven to be of inestimable value to his clients.

Most recently, Joe served as Senior Vice President of Thomas J. Paul, Inc. During his 17 years there, he managed the strategic planning, creative development and execution of all packaging design projects, promotion programs and sales materials for the M&M/MARS division of Mars Inc. From brand-specific consumer franchise building promotions to account-specific regional projects, his commitment to value-added service and unparalleled creativity has been a constant.

Another constant: his skill in fashioning effective global sponsorship programs. His partnerships have included many of the major players: NASCAR®, the NFL®, the Academy Awards®, the Olympic Games, and the Soccer World Cup.

Before that, Joe held senior positions at SAI, a Philadelphia sales promotion firm, and Image, Inc., a New York package design firm. His experience includes advertising and sales promotion programs for such major national brands and clients as Fabergé Limited, Ragú®, Campbell Soup Company and Nestlé®. He also served as Director of Marketing for a regional management consulting company.

His achievements haven’t gone unnoticed. His industry awards include 4 Reggies, 7 PRO Awards, 6 Globes Awards, a Design Patent and many other peer distinctions.

Away from the office, Joe can often be found looking for big fish in the back bays of the Jersey Shore. A wife, four adult children and a couple of big dogs keep him busy outside of work.

SUE  ZUCCONI   President, Owner

How do you keep up with Susan? If we ever figure it out, we’ll let you know.

As President and Owner, she’s the go-to, get-it-done, got-the-answer, I’ll-fix-it person at The Z.I.A. Oh…and she’s a creative mastermind, too.

Susan has a diverse background in consumer marketing. She worked as a highly successful Buyer and Group Manager at John Wanamaker, one of the world’s pre-eminent department stores.

Susan was also a schoolteacher for nearly 11 years, gaining valuable insights into marketing to moms and children.

Most recently, Susan rejoined the marketing community utilizing her talents as a freelance Event Manager and Producer to develop engaging event displays at national sales meetings for Mars Inc. Often referred to as the “resource ninja” and the “queen of theme”, Susan’s expertise is indispensable to our consumer-packaged-goods clients.

Susan has raised 4 children, who still keep her on the go. Away from the office, she is an avid reader, dog lover, knitter and boater/fisherwoman.

JOE  ANDL   Chief Financial Officer

Is there anything Andl can’t handle? We haven’t found it yet!

Joe’s experience includes two terms as Mayor of a local township – terms marked by fiscal responsibility and significant municipal accomplishments. Among those accomplishments: construction of new senior citizen housing, extensive land development, increased law enforcement staffing and open space preservation.

He has also served as a Board of Education member, and currently holds the office of New Jersey Tax Board Commissioner.

Joe’s career also includes notable private sector success: as Chief Financial Officer of two New Jersey-based corporations, and as a private tax accountant.

Joe brings both vision and discipline to his role as Chief Financial Officer of The Z.I.A. In his spare time, he enjoys coaching boys’ high school soccer, as well as a range of other community activities.

JON  HECHTMAN   Senior VP, Copy & Concept Development

Toys. Candy. Music. Corporate Law. (huh?)

It would be an understatement to say that Jon has had an interesting and diverse quarter-century of experience.

He joined The Z.I.A. fresh from a three-year tenure as Copy Director for a boutique promotions/advertising agency, writing and concepting for brands like M&M’S®, SNICKERS® and Johnson & Johnson®. He also put in nearly a decade as principal writer for Mattel, working on the Matchbox®, Hot Wheels® and Tyco® R/C brands.

And before that? He doesn’t like to talk about it, but…he spent several years as a successful business lawyer at a couple of leading firms.

He’s a graduate of Franklin & Marshall College (B.A.), Brown University (M.A., English Literature) and The University of Pennsylvania Law School (J.D.).

In his spare time – what there is of it – he’s written a book of essays about Brian Wilson’s SMiLE album. He also finds time to play with his Pug and Kerry Blue Terriers…and his vintage fountain pen collection.

LANCE  EICHERT   Senior VP, Creative Director

The modern interaction between brand and consumer has been likened to a dynamic dialog. If you accept the metaphor, then Lance’s creative contributions have helped to shape – and have greatly enriched – that ongoing conversation.

You’ve already seen and admired his portfolio, whether you know it or not. For more than 25 years, his groundbreaking work has graced print, packaging and displays for some of America’s greatest brands.

Among those brands: HERSHEY®’S, REESE’S®, YORK®, Ringling Bros.® Circus, M&M’S®, SNICKERS®, SKITTLES®, DOVE®, SWEETHEARTS®, Campbell’s, Pepperidge Farm, Nabisco, Progresso, Shady Brook Farms…and dozens of others. It’s a diverse roster of industries, categories and iconic brands, united by a common connection: Lance’s passion, vision and creative honesty.

To his role as Creative Director of The Z.I.A. he brings a profound imagination, a wealth of experience and a commitment to meticulous execution. Each day is a new journey: a journey toward a deeper, truer understanding of the brands he stewards. The results speak for themselves. More than a dozen prestigious industry awards…and counting. No wonder his clients never want to let him go.

Lance finds inspiration in his travels, his experiences, his family and his colleagues. This former Olympian lives the spirit of the Games every day, challenging himself – and those around him – to do their very best.

Lance and his wife are the proud parents of two talented children: a daughter who is pursuing a dance career, and a son who is planning a career in international business.

After work you’re apt to find Lance on the playing fields of his neighborhood, supervising youth sports.

GABE  VUOTTO   VP of Production

Being Vice President of Production can be…well, a really big production. Luckily for us, Gabe has the expertise, judgment and leadership to make it look easy.

We’re all about the big idea – but the big idea is nothing without faultless execution. And that’s where Gabe comes in. He keeps things moving. In line…and on time. Most important of all: he makes sure that we’re always in compliance with our clients’ needs and standards.

But his contribution goes far beyond that. His keen insight and creative critiquing deliver a real-world perspective that keeps us focused…and grounded.

Gabe has earned his hands-on understanding of both process and creative. His career began with comps and stat cameras (remember stat cameras?). He quickly worked his way up through traffic manager, coordinator, production manager…and now V.P. Along the way, his clients have ranged from Johnson & Johnson® to Mars Inc.

Gabe’s a former Army Reservist and a Penn State alum with a major in Wildlife and Fisheries Science (honest). In his spare time, he proudly suffers – like most of us – with the Philadelphia sports teams.