GOING OVER THE TOP

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Project Details:

Ringling Bros. and Barnum & Bailey© Circus

Client

Outdoor , Print

Category

THE CHALLENGE

For more than 137 years, The Greatest Show On Earth® had been synonymous with thrills and excitement. But for season 138, Ringling Bros. and Barnum & Bailey® Circus took the action to a whole new level. The show’s name tells it all: Over the Top! Our assignment was to create key art that captured the essence of the show experience – art that would serve as the basis for hundreds of different communication vehicles. From billboards to buses. From trains to Times Square signage. From VIP invitations to rich media online banners. And more.

THE IDEA

We delivered. In fact, we delivered…twofold. We developed two powerfully vivid graphic interpretations designed to work in tandem. One: a dynamic representation of the amazing acts rendered in stunning jewel tones. The other: a dramatic “tug of war” visual that parallels the plot of the show.
Description