Staying at the Leading Edge

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Project Details:

Sanofi-Aventis

Client

Sales Materials

Category

THE CHALLENGE

It's never easy to create a really good tool; it's even harder to improve on one. So when sanofi-aventis asked us to design the latest versions of its Marketing Excellence Training and Field Medical Training course guides, we stayed focused on the objectives: accuracy, usability, and a streamlined, accessible graphic interface.

THE IDEA

This project included, for the first time, the integration of new Web functionality: an additional layer of communication that could have made the result cluttered and confusing. We drew on our experience in organizing and presenting this complex information, keeping the content clear and easily navigable. The result, in each case, is a resource that delivers the kind of meaningful help its busy users need: a good tool, significantly improved.
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