A Matter of Identity

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Project Details:

Sanofi-Aventis

Client

Branding

Category

THE CHALLENGE

Pharmaceutical giant sanofi-aventis asked us to create a unique “brand” for its Regional Medical Liaisons – a team of scientists delivering technical support to health care providers.

THE IDEA

We treated this project as a classical branding exercise, analyzing the department’s role and history in order to develop a distinctive identity that would differentiate it from external competition and elevate its internal stature…while maintaining alignment with the existing company brand ethic.
Description