Breakfast Snacks Refresh

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Project Details:


Freshness: that’s what consumers are looking for when it comes to snack cakes. We took that idea to heart, with fresh new designs to elevate this expanding product line with an updated, contemporary look. The improved design communication system is better aligned with shopper behavior: optimized branding and product visibility give consumers immediate assurance of freshness, quality and variety. And consistent application of the new system provides strong brand blocking and enhanced convenience for variety seekers.