Bumblebee Superfresh®

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Project Details:

Outdoor , Packaging

Premium seafood from an unlikely source – your grocer's freezer. To help Bumble Bee spread the word about its SuperFresh product line, we conducted a thorough audit/analysis of brand packaging, then reworked key elements for clearer communication andbetter shelf presence. And to put the word on the streets – literally – we also designed a one-of-a-kind food truck for sampling/retail events.