Creating a Healthy Habit

Campbells-V8-1

Project Details:

Campbell's

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THE CHALLENGE

Campbell’s® V8® Brand had something big to talk about: its new Weekly Pack, designed to make it easy for consumers to adopt the daily V8 habit as a healthy new ritual. They asked us to help them say it.

THE IDEA

Our integrated communication vehicles made sure the functional message got across – while giving the Brand messaging a modern spin that spoke powerfully to today’s lifestyle
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