The name says it all. FAT, as in the popular keto diet based on healthy fats; happy, as in delicious. That’s the unique platform on which this exciting new brand of salad dressings is founded. They came to us with a logo and a persuasive proposition – but no digital presence. We designed the architecture of the brand website and populated it with a distinctive look-and-feel: clean, contemporary visuals paired with smart, information-driven copy that tells the keto benefit story while maintaining its sense of humor. And then we extended the substance and style to the brand’s sales materials, building a presence that’s confident, witty…and designed for success.