When The Scotts® Company asked us to develop a promotion to help introduce consumers to the water-saving benefits of its formulas, we took our cue from the unrivalled performance of the products themselves.
Our Thrive & Drive Sweepstakes leveraged the proven appeal of auto racing to attract the attention of lawn-conscious men across America. Promotional materials included Web graphics, pallet headers, standees, FSIs, counter cards and more. The image of the grand prize – a racing-equipped Ford Mustang – made an unmistakable statement about speed, power, and championship performance. To make sure the promotional horsepower made it to the road, we partnered successfully with Ford Motor Company and motorsport legend Roush Racing.