Growing the Message

Flavia-3

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THE CHALLENGE

The FLAVIA® division of Mars Drinks, an industry leader in single-serve office beverage systems, asked us to help raise awareness, inside the company and among its customers, of its powerful commitment to fresh thinking and new products. Bold sustainability initiatives – from rainforest protection, to small-farm assistance, to leading-edge upcycling programs. State-of-the-art energy-saving brewers and 'green' certified coffees and teas.

THE IDEA

The multi-layered message called for a multi-layered communication strategy. The architecture included print brochures, e-sellsheets, and dynamic videos. And 'architecture' is more than a metaphor: we also designed a fifty-foot trade show booth that turned the message into an immersive environment.
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