Footsteps of Greatness

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THE CHALLENGE

When Ringling Bros.® Circus asked us to develop alternative communication vehicles to reach consumers in new locations, we took a look around…and down.

THE IDEA

All those in favor of bringing iconic Brands to unexpected venues…take one giant step forward. Humorously engaging floor talkers invited supermarket shoppers to see how they measured up against the “amazing feats” of our zany clowns and peerless pachyderms. And cart signage reminded Moms everywhere to put the fun and excitement of The Greatest Show On Earth® on their shopping lists.
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