Jumbo Donettes® Launch

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Project Details:

Innovation , Packaging

Z.I.A. helped to introduce a new way to enjoy the DONETTES® experience with innovative JUMBO DONETTES®. They’re more than simply bigger DONETTES®; they’re perfect for the growing on-the-go consumer audience because they are perfectly portable and individually wrapped to retain freshness. We also created dozens of witty one-liners printed on each wrapper - something we call “Donut Wisdom”…an added dimension of a fun and consumer engagement.