Kids Rule!

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Project Details:

Campbell's® Soup

Client

POP/Displays , Print , Promotions , Sales Materials

Category

THE CHALLENGE

The Campbell’s® Soup kids’ promotions were great programs…but the year-to-year messaging was beginning to develop a case of sameness. The company asked us to develop theming and creative that broke out of the rut, delivering a fresh and compelling message.

THE IDEA

Leveraging a partnership with Universal Studios Florida®, we created a story that was all about empowerment – from the Rule the Park call-to-action to the memorable image of the Campbell’s “Noodle Kid” towering over the roller coasters and rides.
Description