Liberate the icon. And about time, too. Kisses seasonal packaging was cluttered and timid – perfect camouflage. Our brief was simple: help this beloved brand embrace its role as a seasonal symbol. The solution was simple, too. The kind of ‘simple’ that demands inspiration and plenty of hard work. We developed a brand-new look, merging brand icon with seasonal icon. It’s a confident, clean look. An enduring look that celebrates the brand’s power as a seasonal symbol...as a living part of our shared rituals.