Natural Sins came to us with some powerful assets. A uniquely appealing product – crispy baked chips made from whole fruits and veggies. A meaningful authenticity story, with roots deep in the brand’s native Costa Rica. And a witty, provocative name chosen to differentiate the brand from its competitors. Our challenge: develop visuals and messaging to bring all of that together into a compelling story. We created new visuals and messaging, then deployed that new creative across a range of vehicles…from redesigned packaging to sales collateral to trade show materials. The result? An optimized brand presentation that has already driven dramatic growth and won placement with key national retailers.