Stick or treat! This year we took NUTELLA® & GO! where it had never gone before – to the wacky, wonderful world of Halloween. We designed new packaging and displays leveraging the unmistakable imagery of the holiday…including a scarily perfect witch riding on a NUTELLA® & GO! breadstick instead of the traditional broomstick. As always, it was great fun to extend the seasonal relevance of a much-loved icon brand.
NUTELLA® & GO! CHRISTMAS
This year we put a fun Christmas spin on NUTELLA® & GO! – extending the brand into a new season with a whole range of celebratory designs. The graphics leverage the iconography of the holiday, and they also suggest a brand-new usage occasion: from on-the-go to in-the-stocking.