Nutella® lovers are passionate about the brand, making it a part of their everyday lives and rituals. For this project, we were asked to return the favor: merge the classic jar with bright, fun seasonal iconography – and design a range of seasonal displays to show them off. The result is a whole new platform…a whole new way for consumers to relate to (and celebrate!) this favorite brand. That's gratifying enough, but it's nice when your industry peers take notice. We were honored when a leading website singled out our school bus design, including it in its top back-to-school packaging executions of the year.