An Unforgettable Experience

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THE CHALLENGE

The Ringling Bros.® Gold Unit is a circus like no other: thrilling and exciting, but also engagingly intimate. When The Greatest Show On Earth® asked us to create the souvenir program, we knew it had to be every bit as unique and special as the show itself.

THE IDEA

We ran away with the circus…and spent an amazing week with the Ringling Bros. family as it prepared to take the show on the road. When we returned, we reimagined the program as an immersive, interactive experience. Free-form rhyming rhythms captured the essence of the show…without the encumbrance of structured narrative. For the first time, performer biographies became performer profiles, full of entertaining “fun facts.” And stunning graphics – inspired by everything from show themes to show costumes – brought to life all the color and personality of this truly unique circus.

THE RESULT

A keepsake of enduring relevance…preserving memories, establishing a connection to the performers and enhancing perceived value.
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