Oreo® Churros Launch

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Project Details:

Digital , Print

Sometimes there's no substitute for simplicity. When J&J Snack Foods asked us to help launch its new Oreo® Churros – yes, that's a thing, and it's a big deal – we developed a simple, powerful theme graphic leveraging the iconic Oreo® equities: color, cookie imagery and logo. Then we added a witty spin, using the product visual itself to create a huge exclamation point following a single-word headline. We extended the look-and-feel to a national FSI as well as the brand's web communications, building a truly integrated messaging platform.