Partnering With Vampires

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Project Details:

Sweethearts

Client

Entertainment Partnerships , Packaging , POP/Displays , Sales Materials

Category

THE CHALLENGE

The Twilight Saga is a true international phenomenon, igniting the passions of moviegoers everywhere. When SWEETHEARTS® Brand asked us to help bring its Twilight license to life, we knew that we had to approach the project with the same kind of passion.

THE IDEA

Starting with the Twilight DVD release, our work began before there was even a style guide, partnering strategically to help develop theming, packaging, displays and products. We had meaningful input at every level – from the flavors of the SWEETHEARTS candies, to the expressions they wore, to the dramatic movie-inspired packaging and POP.

And as with the Twilight Saga itself, our ongoing sequels have lived up to the originals. Halloween products, aligned with the theatrical release of New Moon. And most recently, innovative Fire & Ice SWEETHEARTS, leveraging the excitement of the New Moon DVD release.

THE RESULT

Twilight SWEETHEARTS were a huge Springtime hit, becoming the Brand’s hottest-selling new product in history. A long-time favorite Brand found new relevance...and a new consumer constituency.

None of this went unnoticed, and we're very proud to have earned the 2009 NCSA New Product Award for Best Licensed/Limited Edition Product.
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