Look Before You Peep

Peeps-StyleGuide-1

Project Details:

Peeps® Brand

Client

Branding

Category
Marshmallow PEEPS® seem to turn up everywhere. That's a good thing, of course, but it means that a strong, consistent Brand standard is an absolute must. And that’s why Just Born, Inc. asked us for help.

We developed a simple, user-friendly style guide for this timeless Brand, ensuring that its powerful equities would be appropriately used – and protected. And without compromising clarity, we gave it all the visual interest, spirit and fun of those iconic little chicks.
Description