Pie-in-the-Sky Thinking

Project Details:

Digital

Category

THE CHALLENGE

The Greatest Show On Earth® asked us to help increase website interactivity. Encourage repeat visits. And a little bit of viral buzz-building wouldn’t hurt, either.

THE IDEA

We whipped up the Pie-O-Gram: a virtual cream pie that consumers could personalize and send to their family and friends. With a dash of wit and a generous helping of imagination (plus some creative economy!) we successfully repurposed existing video into several distinct and memorable executions, just right for any occasion. It’s fun. Effective. And just slightly in-your-face!
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