The Greatest Glow on Earth

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Project Details:

Ringling Brothers and Barnum & Bailey

Client

Outdoor

Category

THE CHALLENGE

Ringling Bros. and Barnum & Bailey® Circus asked us to help put an American icon on the road – literally – with a complete redesign of its Gold Unit touring trucks.

THE IDEA

We took advantage of emerging technology – mobile electroluminescent systems – to turn the Ringling Bros.® Circus trucks into moving canvases. At night, when the lights come on, it's truly the greatest glow on earth.

THE RESULT

You would expect a convoy of 60-mph lighted billboards to get noticed – and they did. We were proud to earn a Gold Addy Award for Vehicle Graphic Advertising.
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