Science and Art

Project Details:

Sanofi-Aventis

Client

Sales Materials

Category

THE CHALLENGE

The sanofi-aventis Marketing Excellence Training department asked us to update its training materials – giving them a look-and-feel that would be engaging enough to encourage associate participation, while maintaining clarity of communication.

THE IDEA

We began with an evocative schoolroom icon – the classic composition book – and reimagined it as a sleek, high-tech tool. And we streamlined and rationalized content, turning what could have been a confusingly complex presentation into a clear, relatable, human resource.
Description