Semper Hilarious

Project Details:

Branding

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THE CHALLENGE

It’s not every day you’re asked to create a new graphic identity for one of the greatest educational institutions of all time. We’re not talking about Oxford, Harvard, MIT or Parsons. We’re talking about the elite Ringling Bros. and Barnum & Bailey® Clown College: the world’s only School of Higher Hilarity.

THE IDEA

We developed a new identity that manages to evoke the history and iconic imagery of The Greatest Show On Earth®…while remaining totally modern, fresh and timeless. Truly head of the class!
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