Comfort For The World

Project Details:


Comfort for the world™: that's the commitment that drives Sinomax, a global leader in the design and manufacture of industry-leading memory foam products. That commitment inspires its culture as well as its innovative strategic solutions; its best-in-class manufacturing practices as well as its uniquely efficient omnichannel business model. With the opening of a new state-of-the-art U.S. facility, Sinomax had a compelling story to tell – and it needed an effective way to tell it. We concepted, wrote and produced a signature video for the Sinomax market showroom in New York City, pairing powerful messaging and dynamic visuals to articulate the brand's vision and capabilities.