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Project Details:

Sleep Innovations

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Sleep Innovations® is a client that lives up to its name, constantly developing new breakthroughs in sleep and comfort products. And the breadth of our strategic creative partnership matches that of the brand's product portfolio.

We drew on decades of experience to create packaging for an entire line of co-branded Sleep Innovations®/Serta® products featuring the Serta® "flock" of sheep. The result is a balanced presentation that respects both brands while it engages the consumer.

We've created "mission/vision" trade advertising designed to elevate the brand profile. We've also created sales-driving consumer advertising, conveying emotional and functional product benefits in clear, compelling terms.

We've wrapped vans with high-impact graphics, designed showroom architecture and created videos that bring the brand to life.

It's a crowded segment, a fast-changing industry and an ongoing challenge. But when it comes to sleep, creativity never rests.
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