Smarter and Faster

Scotts-3

Project Details:

Outdoor

Category

THE CHALLENGE

The Scotts® Company was looking for innovative ways to communicate the benefits of its exclusive Water Smart™ products. They turned to us to get things moving – literally.

THE IDEA

We turned the Scotts fleet of tractor trailers into huge billboards, developing visuals and messaging that were not only powerful and memorable…but powerful and memorable at 65 mph. The intriguing theme graphic instantly communicated the water-saving benefits…“driving” consumer awareness in a dynamic new way.
Description