SOUPER HERO

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Project Details:

Campbell Soup Company

Client

Digital , Entertainment Partnerships , Multimedia , POP/Displays , Promotions , Sales Materials

Category

THE CHALLENGE

When Campbell’s® Soup decided to launch its first-ever major movie partnership – The Tale of Despereaux – they turned to us for help. Why? Because we know kids’ promotions, and we know how to make them work.

THE IDEA

We started a year before the movie’s release, at the company’s national sales meeting, developing everything from a four-foot-tall storybook to a “mouse’s eye” booth environment. At retail, our dynamic displays brought the world of the movie to life…in the soup aisle. Online, a hugely successful sweepstakes delivered an immersive movie experience and maximum Brand dwell time.

THE RESULT

The Tale of Despereaux sweepstakes generated numbers over three times higher than Campbell’s previous kids’ promotion: more than 1.3 million entries. And our innovative in-store vehicles earned us a Pro Award for Best Use of POP.
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