Digital , Entertainment Partnerships , Multimedia , POP/Displays , Promotions , Sales Materials
When Campbell’s® Soup decided to launch its first-ever major movie partnership – The Tale of Despereaux – they turned to us for help. Why? Because we know kids’ promotions, and we know how to make them work.
We started a year before the movie’s release, at the company’s national sales meeting, developing everything from a four-foot-tall storybook to a “mouse’s eye” booth environment. At retail, our dynamic displays brought the world of the movie to life…in the soup aisle. Online, a hugely successful sweepstakes delivered an immersive movie experience and maximum Brand dwell time.
The Tale of Despereaux sweepstakes generated numbers over three times higher than Campbell’s previous kids’ promotion: more than 1.3 million entries. And our innovative in-store vehicles earned us a Pro Award for Best Use of POP.