Style Your Bump

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Project Details:

Digital , Promotions

Great expectations! For more than 85 years, Gerber® has been carrying on a lively conversation with moms everywhere. This time, our challenge was different: find a way to engage with women who are about to become moms…bringing them into the Gerber® franchise right from the start. This ongoing online promotion has a stylishly modern look, and it’s built around a meaningful monthly prize: a $500 shopping spree at leading maternity-wear site Pink Blush Maternity.