Storytelling: that’s a huge marketing buzzword these days. Sunshine Nut Company came to us with two compelling plotlines going on: one focused on the unsurpassed quality of its products, and the second focused on its remarkable mission to improve the lives of farmers and cashew processors in Mozambique. Our challenge was to weave those two threads together, bringing the story into balance. We delivered a comprehensive IDEA deck with a professional diagnosis of current brand messaging as well as a range of creative solutions. The result? Updated packaging, new positioning copy, a rationalized messaging hierarchy…and a cohesive, powerfully effective piece of brand storytelling.