Zing Zang Zoom!

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Project Details:

Outdoor , Print

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THE CHALLENGE

Zing Zang Zoom – the 139th edition of The Greatest Show On Earth® – put a magnificently mystical spin on the fun and excitement of the circus, borrowing and reinventing elements from the great traditions of stage magic. When we were asked to create the key art for the launch of this very special show, we had to find a way to capture that unique spirit.

THE IDEA

We immersed ourselves in the imagery of the show: everything from props to sets to costumes. Drawing on those assets, we merged classic circus themes and intriguing magical visuals to create something completely new. And for our final trick, we developed a dynamic logo specially designed for animated as well as static applications. The result is pure magic…and pure Ringling Bros.® too!
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