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TrueSport is a national movement powered by the U.S. Anti-Doping Agency (USADA). Its objective: to change the culture of youth sport in America by promoting values like sportsmanship, courage, and honesty – an impactful stance that our team found easy to get behind.

For us, it began by creating a great tagline: We Value Champions. We Champion Values.

From there, we developed a comprehensive marketing plan, core messaging, wrote and designed a centerpiece brochure, built a new website, and even created promotional videos.


Website Redesign

Social Media


Informational Video featuring Two-Time Olympic Gold Medalist and USADA Chairman, Edwin Moses