TrueSport is a national movement powered by the U.S. Anti-Doping Agency (USADA). Its objective: to change the culture of youth sport in America by promoting values like sportsmanship, courage, and honesty – an impactful stance that our team found easy to get behind.
For us, it began by creating a great tagline: We Value Champions. We Champion Values.
From there, we developed a comprehensive marketing plan, core messaging, wrote and designed a centerpiece brochure, built a new website, and even created promotional videos.