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Aplenty, Amazon’s ever-growing private label brand sold in Amazon Fresh stores across the country, was an exciting project for our team to take on. Keeping the valuable brand equity of Amazon in mind, and inspired by the tagline “Crafted to be Craveworthy", these displays lean into appetite appeal with a clean, elegant aesthetic that increases awareness and consideration by making the product look right at home in your kitchen. Additionally, we provided design guidance for their digital newsletter, The Aplenty Advocate.